We've got two new products for your teeth!

59,860 times. As astonishing as it may sound, it’s the amount of times you’ll brush your teeth throughout your life. Better yet, if you really stick to the dentist-recommended oral hygiene routine and brush your teeth twice daily for two minutes each time, that’s a grand total of 4,000 hours, i.e., more than 160 days spent doing nothing else but brushing your teeth. Yes, that’s a lot.

While some might consider spending a full four months brushing your teeth to be a waste of time, we believe that if it’s done with quality toothpaste it can be both pleasant and great for your teeth, and that’s why we created a dope toothpaste!

Very highly demanded product

You’ve been asking for a Horace toothpaste for quite a long time. We actually went through all your messages and managed to find the very first requests for a toothpaste in early 2018. Well, we’re excited to say it’s here (at last)!

In this screenshot, Romain, one of our beloved clients, ask us to release a toothpaste - among other things. You're welcome, Romain!

What’s in it

It’s a whitening toothpaste, because we know that you all want to have a nice dazzling smile. So, on top of its natural mint aroma, it contains several whitening ingredients: iris extract, coconut extract (which also has antibacterial properties, by the way) and lime fruit extract. These three ingredients help whiten tooth enamel, while the hydrated silica contributes to eliminating tartar and plaque - thereby enabling you to avoid the stains all espresso drinkers have come to know and loathe.

What isn’t (because it’s bad for you)

On the other hand, there are two controversial ingredients our toothpaste most definitely doesn’t contain.

The first is fluoride, which you’ve obviously already heard of. Some of you might even remember having to take fluoride supplement tablets as children. Fluoride is renowned for its enamel-preserving properties. That being said, there is a daily amount of fluoride that people should not exceed. For men, it’s 2 mg per day. Take more than that and you risk weakening your teeth, and in the very worst case giving yourself osteoporosis. As there is already fluoride in tap water and chewing-gum, amongst other things, sticking to a fluoride-free toothpaste is a great way to avoid exceeding your daily limit. No fluoride for us, then.

Our toothpaste contains no titanium dioxide either. We’re not going to go into too much detail here, but just know that it can still be found in numerous toothpastes, although studies (all the way back in 2006) showed that it can cause cancer, and it is forbidden in food.

In short, you get a healthier, 96.8% natural toothpaste. And as usual it looks great. What more could you ask for?

Toothbrush: back with a vengeance

You know the saying, good things come in pairs, and that’s why, on top of our natural whitening toothpaste, our binchotan toothbrush will be making its comeback!

The same toothbrush but better. Same benefits for your teeth thanks to the antibacterial binchotan blended in its bristles, but better handle: easier to grab and keep in hand, it’s also biodegradable because it’s entirely made of wheat starch bioplastic. What’s better than a great smile? A great smile that also saves the planet.

Oh, and before you ask, you can buy both products separately or as a bundle!

Got any questions regarding these new products? Ask away, friends!