The top-rated products
This fuss-free grooming brand is a one-stop shop for high-performance products at give-it-a-go prices.
The products work are affordable, handsomely packaged and exactly the kind of thing I'd buy.
Chic yet frill-free, Horace is fast becoming a (pleasingly affordable) mainstay in grooming kits everywhere.
Products made for you and with you

We chat with you about your needs

We launch the product development

We test several versions of the product with you

We launch the product thanks to your feedback
Hello London!
Get advice and test products! Anthony, Shoayaba, Rooksaar, Julia and Mudasi are in-store to help you at 29 Neal St, Covent Garden.
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