We’re now available IRL in the USA thanks to MoMA Design Store, the design store part of the Museum of Modern Art — the most iconic modern art museum in the world. Every item at MoMA Design Store is reviewed and approved by curators, the same people responsible for what’s on view in the museum. You’ll find everything from the synthesizer David Bowie used for Space Oddity to the classic Yankees New Era cap reimagined with the MoMA logo. And now, you can find there our bestsellers and four MoMA Design Store-only products.
Four exclusives to wash your hands like never before
Let’s start with the good stuff. For the occasion, we created four exclusive “Horace for MoMA” products: two Hand Washes and two Soap Bars.
This is the first time Horace is introducing a Hand Wash. In the same clean bottle as our Shower Gel — meant to live proudly next to your sink.
For the two new fragrances, we wanted to capture the sensual scent of clean skin — its soft, musky, powdery feel — and give it a botanical twist, either with Sandalwood or Orange Blossom.
The result is two modern, minimalist fragrances, far from what you usually smell in luxury or mass-market hand soaps. The Sandalwood & Musk Hand Wash is woody, spicy, and sensual. The Orange Blossom & Cashmere Wood Hand Wash is floral, velvety, powdery, and musky.
As for the Soap Bars, they feature our Horace classics — Virginia Cedar & Sage Leaf and Peppermint & Tea Tree — with the Horace logo on one side and the MoMA logo on the other. The first is woody, green, and fresh; the second, crisp, camphorated, and aromatic.
Quant aux Pains de Savon, ils reprennent nos classiques Cèdre de Virginie & Feuille de Sauge et Menthe Poivrée & Arbre à Thé, avec le logo Horace d’un côté et le logo MoMA de l’autre. Le premier est boisé, vert et frais ; le second, vif, camphré et aromatique.
All these exclusives are available at MoMA Design Store, Soho and online at store.moma.org.
Our best-sellers made it to New York too
Alongside the exclusives, you’ll find Horace’s best-selling skincare, grooming, and fragrance essentials — the same ones loved across France, now in New York City.
For your face, there’s the Purifying Face Cleanser, Moisturizers (matte or rich, depending on your mood), Anti-Fatigue Eye Patches, miracle-working Serums, Purifying Mask, and Tinted Moisturizer.
For your beard, theBeard Shampoo, Beard Oils (Patchouli & Cedar, Lemon & Mint, Tobacco & Vanilla), and Beard Balm.
For your hair, our Wax Pomade and Cream Pomade.
For your body, the 12-Hour Deodorants in Eucalyptus & Sage or Bergamot & Marine Fennel.
And of course, our fragrances: &Horace, Oud Rose, l’étiquette et Vétiver Primavera.
A first for Horace in the USA
Frank Sinatra once sang: “If you can make it there, you can make it anywhere.” Well, we made it. The MoMA Design Store in Soho, New York, marks Horace’s very first retail presence in the United States.
Just around the corner, you’ll find Supreme, Ralph Lauren, J.Crew, and many more — so we’re in the right spot.
Horace at the MoMA Design Store in Soho runs until December 31. You’ll find our exclusives and best-sellers. Not in New York? You can still get it all on store.moma.org.