What we changed in our deodorant

Hi there! Yesterday we released a new version of our deodorant. While our first iteration was well rated and user feedback was good, there’s always room for improvement. In particular when you’re trying to make the world’s best natural deodorant. Here’s an overview of what changed.

Improved effectiveness

Following the release of the first version, some of you experienced issues with the deodorant’s effectiveness, most notably towards the end of the day, when things would get smelly. You told us about it, and we’ve improved the product, ensuring it’s no longer the case. The deodorant now contains a new diatomaceous earth antibacterial complex. This siliceous mineral helps ward off odours much more effectively than our first deodorant. The clinical trial results and the feedback from our panel of testers (which are available on our Facebook group) unanimously indicate that we were successful.

No more adaptation period

Some users of the deodorant’s first version required up to three weeks to adapt to its natural formula, in particular when switching from an antiperspirant. This adaptation period usually meant sweating more than usual, and B.O. These are natural phenomena, proof that your body is regulating itself, but pretty bothersome on a daily basis. To make the transition to a natural deodorant easier for everyone, we worked on eliminating the adjustment period. Our new deodorant is now effective from day one. Ain’t nobody got time for adaptation.

A new, leaner texture

Some feedback we got on the first deodorant concerned its texture: too fatty for some, it would create a lather if applied on wet armpits. We’ve changed the texture of this new version. It’s now leaner, easier to apply, and doesn’t lather up anymore. Baptiste, one of our testers, says it best: “the texture is great; it leaves no fatty residue on the armpits”. None whatsoever.

A lighter scent

With some of our users complaining that the deodorant’s fragrance was too heady and covered their perfumes, we decided to make this new version’s scent lighter. The fragrance in itself — sage, eucalyptus, and rosemary — hasn’t changed, it’s just not as strong. No more interfering with your perfume.

Even more organic

This deodorant is still as natural (95.2% natural ingredients), but now contains 57.2% organic ingredients. More organic, still as natural, even more effective.

Obviously, this deodorant, much like the first version, is alcohol- and aluminium-free, and will leave no white marks or yellow stains on your clothes!