We've just launched a new (watermelon-flavoured) toothpaste!

Watermelon? That’s surprising!

After launching our first toothpaste in October 2019, we started thinking about other potential flavours. But which one to choose? Well, we asked you guys for suggestions, did some internal test-runs, and watermelon was the big winner. After several months of refinement, it’s here, and we cannot wait for you to discover it’s surprising flavour and instant freshness!

Summer in your mouth

This new flavour, totally natural and summery, will refresh your mouth and your breath from the first moments of brushing. The watermelon flavour gives a fruity, unexpected taste, while still leaving your teeth feeling brand spanking new. It’s light and fresh, and perfect for getting ready before the warm days and nights of summer.

Still as effective

Our new toothpaste has the same cleaning and whitening properties as its fresh mint-flavoured buddy. It naturally whitens your teeth thanks to extracts of iris, lime, and coconut (which is also known for its antibacterial action). They will whiten the enamel while the hydrated silica eliminates tartar and plaque. A new way to say “bye-bye” to stained teeth.

Still as safe

For the new watermelon formula, just like that of the fresh mint, we decided to steer clear of two controversial ingredients. The first is fluoride, well-known to some of you who might have taken it in tablet form during childhood. While it is known for preserving tooth enamel, a daily dose of more than 2mg can actually leave teeth fragile. And since fluoride is present in things like tap water an chewing gum, this dose is easily achieved outside of brushing our teeth.

We have also banned titanium dioxide, a carcinogenic substance, forbidden from use in toothpastes since January 2020. That being said, many still contained the substance even as late as last year, as it helps create the whiter-than-white colouring many of us associate it with toothpaste. This is why our toothpaste range has a creamier colour, but also why they are completely safe.

Our new watermelon toothpaste, 98.5% natural, is ready to refresh your mouth as much as your summer, and keep your smile flawless and white!